‘I went to a solicitor and said I need this to be done with love’ – Amanda Pratt on leaving Avoca, the family firm that made her a millionaire
The brand’s former creative director quit in order to salvage her family relationships
Former Avoca owner Amanda Pratt on what to expect from her store, Amo & Pax
How do you react to the news that a lifetime of hard work has paid off and you are a newly minted millionaire?
Amanda Pratt was sourcing antiques in Scotland in 2015 when the call came through that her family had sold their business for €64m. She hung up the phone and simply “continued what I was doing, there was work to be done”.
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