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Wicklow's Pure Bea secures spot as Grow with Aldi finalist

Wicklow’s Pure Bea has secured their spot as a Grow with Aldi finalist.

Keith Symes of Wicklow Rapeseed Oil.

The finalists of this year's Grow with Aldi initiative.

thumbnail: Wicklow’s Pure Bea has secured their spot as a Grow with Aldi finalist.
thumbnail: Keith Symes of Wicklow Rapeseed Oil.
thumbnail: The finalists of this year's Grow with Aldi initiative.
Myles Buchanan
© Wicklow People

Wicklow business Pure Bea is among the 27 finalists who will see their products go on sale in Aldi stores nationwide for a two week period.

Following an extensive nationwide search, and after receiving hundreds of applications from suppliers across food, drink and other categories, Aldi has selected a talented, dynamic group of Irish entrepreneurs as this year’s Grow with Aldi finalists.

Based at Hawkstown near to Wicklow town, Pure Bea is founded by Keith Symes who has led the creation of a range of tasty, omega 3-rich cooking oils, such as the 1-cal Rapeseed, Olive, and Sunflower Oil Sprays, priced at €1.99, which have secured the company a place in the Grow with Aldi finals.

Keith Symes, founder of Pure Bea, who will see two products hit Aldi shelves for two weeks in May.

Speaking about being selected, Keith Symes of Pure Bea said: "We are delighted to join the Grow with Aldi family as one of this year’s finalists and are so grateful for the expertise and support provided by Aldi during this process. We cannot wait for Aldi customers nationwide to enjoy our product.”

The Pure Bea products hit the Aldi shelves from May 23 and will remain for a period of two weeks.

Delivered in partnership with Bord Bia, Grow with Aldi is now in its seventh year and is a leading developmental platform for Irish suppliers

Rachael O’Connor, Aldi Buying Director, said: "The passion and creativity of this year's applicants is a testament to the calibre of talent working and innovating in the Irish food and drink space today. Aldi takes great pride in supporting and promoting small Irish businesses and on 23rd May 27 new Irish produced products will hit shelves as part of the initiative.

"Customer enthusiasm is crucial for the success of these products in the Grow with Aldi program, so don’t miss your chance to explore and purchase your favourites in stores nationwide.”