Dear Vicki: How do I make sure my new beauty product has a successful launch and does well in the market?

It’s important to build anticipation before launching a new beauty product. Stock image. Photo: Getty

Vicki O'Toole

​Q: I’m about to launch a new beauty product. Can you give me some advice on how to market it? How much should I show on social media in advance, and how do I build anticipation before the launch date?

A: When launching a new beauty product, it’s ­crucial to prepare well in order to increase your chances of success. Research indicates that only 40pc of developed products make it to market, and only 60pc of those generate any revenue.