He was Sarah Newman's partner at Needahotel, which was bought for 60m in 2006, and he owned a third. Then he made money out of the sale of 123.ie — about 20m or so. Married to former Celebrity Big Brother contestant Luisa Zissman, the former Revlon salesman is now involved at electricity business Prepaypower, where sales broke through 90m in the last reported financial year. Operating profits more than doubled to almost 8m. Collins owns a plush pad in north London.