Skip Barcelona and Santorini – six ‘destination dupes’ for cheaper, less-crowded holidays

‘Destination dupes’ is one of the top travel trends of 2024 - cheap and cool alternatives to popular, pricey destinations

Paros, Greece. Photo: Getty

Marjolein Schipper

The so-called dupe trend has been dominating social media channels such as TikTok and Instagram for some time. But it’s mainly focused on products such as make-up and household appliances.

To those, you can now add travel. After all, why would you mingle with sweaty crowds on Santorini when you can have an equally authentic experience on the Greek island of Paros? With the advantage of (relative) peace and quiet and, above all, lower prices?